Firefly Beach Cottages

Some guests at any hotel will like it better than others and honest word-of-mouth or honest reviews are helpful to all. However dishonest reviews, apart from giving satisfaction to the authors, do not benefit anyone, certainly not other travellers. The author[ess] of the 'review' in question DID NOT STAY here in September 2006 or anytime thereabouts, perhaps never. David Sykes received no email from this person, and consequently did not reply and therefore was not unrelenting or rude. We do not know who wrote it. The pronoun "we" suggests it was not a single person, yet most of the 'review' mentions "I". The whole thing appears to be a fake. Finally, Firefly may be the only hotel in Jamaica to give a written "Love Firefly or Your Money Back" guarantee on their website. Check it out on their Special Offers page.

I would like to reply to the review dated August 3rd 2005. While each is entitled to state his opinion, reviews should not be deliberately misleading. I was away from Jamaica in August 2005 and when I saw the review last week, it just did not sound like Firefly. After quite a bit of searching it has become clear that the guests were at Firefly in 2003. It seems odd that they waited 2 years before writing. Our beach is clothing optional and many naturist guests visit us year after year without any problems. However, for one weekend each August there are large numbers of visitors from other parts of Jamaica who may not be used to seeing naked persons on the beach. The complaint about security seems unreal - there has never been a derelict place next door to Firefly in the 25 years we have been in business and it is the police who provide security on the beach. Our staff could hardly have asked our guests if our security guard helped them, as he would never be next door. The security guard does, of course, report to the live-in supervisor, but the insinuation in the review is totally unfair. Further, it is not his duty to be highly visible, but to be as insconpicuous as possible while doing his job. It is untrue that the reviewer was overcharged, as is implied. We charged 50% deposit plus 50% balance, hence two charges. $95 a night for two persons with accommodation right on the beach, including a small kitchen, nice veranda &c. - you don't get that at Beaches or Couples, even if you pay $100's more. I believe that most people love Negril because it is good to move around, walking miles on the beach where they can meet people from almost everywhere, can buy almost anything small and be glad that they are not locked in a 'guarded enclave.' I can assure everyone that there is no animosity whatever towards American individuals in Negril. At Firefly we always try to provide our guests with a high standard of care, excellent cleanliness and a unique experience shown fairly on our website.