Rubimar Aparthotel

This has got to be the worst hotel I have ever visited, I went on a two week all inclusive holiday with my sisters and our husbands, we were not advised before we left that this hotel was just moving from Self Catering to All inclusive, and boy I wish I had, they had no idea how to run it as All Inclusive, this should of been sorted before they started letting guests into the hotel.
The staff were very rude and very ignorant, they either just ignored you, walked away, or if you asked for help or advice they just laughed in your face, or got the manager and he threatened to throw you out.
The food was stone cold, they had not variety it was either chips, chips or more chips for breakfast, dinner and tea.
They had salad with no meat to go with it, the hot plates only warmed the bottom of the food and not the top as they had nothing on top of the hot plate.
It has to be the worst holiday that I have ever had to encounter, i ended up in tears, and obviously as I complained and asked for something other than chips the manager threatened to throw me out of the hotel!!!!!! 3 days before the end of my trip.

Our first stay at the Rubimar although we have stayed in Playa Blanca 5 times before. The resort is excellent for a quiet family getaway. The Rubimar is at the Rubicon Marina end of the resort which is served by many excellent restaurants - although a bit more pricey than the ones in town (20 min walk away). Would definitely recommend Lani's Restaurant right on the Marina front - good quality food & excellent service. There are also a couple of well stocked supermarkets near by & a crazy golf course.
The Rubimar is a small aparthotel so there is no fight for sunbeds - plenty available every day even though it was August. The swimming pool though is freezing (& salt water) & they only use the heated indoor pool in winter. There is a small playground & tennis court & free table tennis table. There are a couple of pool tables inside the poolside bar but they didn't work for some of the time.
The apartment was very spacious (one of the few 2 bed ones). We had to pay a returnable deposit for the TV control & air conditioning remote control (20 Euros for each). The beds though weren't that comfortable & the futon style sofa bed was quite hard & my 9 year old son couldn't wait for his own bed again. The apartment was quite well equiped, but the only glasses were tall stemmed wine ones or small fruit juice glasses. With 3 young children, I would have liked to see some tumbler ones as was worried they would break them.
On our first morning we were woken by the boiler failing & water leaking out of it making quite a flood. The hotel were very good & cleaned it up & replaced the boiler within a couple of hours & even let us eat breakfast for free in the Restaurant. The food was ok but did not encourage us to eat there again - too many other better places nearby & in town. Found out that quite a few of the apartments had trouble with their air-conditioning units leaking - ours did once. The maintenance men seemed to be rushed off their feet.
Overall the Rubimar is in a great location, but considering it was only built 4 years ago, does look like it could do with updating & a lick of paint in places. Even though I have mentioned quite a few negatives, it did not spoil our holiday & I would consider going back. Playa Blanca is a great resort for children with great beaches.

We have just returned from a two week stay at the Rubimar apartments in Playa Blanca. The hotel is great and the rooms are a great size. Kitchen does not have enough things to cook proper meals but does have a toaster and microwave. We normally go to Greece so this room was like a palace compared to what we are use to.
Be warned there seems to be allot of maintenance work going on at the hotel and there are lots of dumper trucks and diggers, which can be quite noisy while you sit by the pool. The baby pool was also shut, as there was something wrong with the pump.
Don't buy drinks or ice cream from the pool bar, as it is very expensive nearly 10 euros for 4 ice creams. We use to buy ours from the supermarket next door. We also took our own drinks to the pool to save money.
The gym is really good we used in every day, it gets quite busy in about 10am with local people but they mainly use the weights.
It was our first time to playa Blanca so we did not know what to expect, I would say it is going to be a great resort when it is finished but my only real moan is the price of eating out. The restaurants are charging top prices for low quality food. If you are looking to eat out every night be prepared to part with allot of money. Also there is not much choice in food mainly pizza or pasta.
The pizza place which is joined on to the Rubimar is very nice but make sure you check your bill. We were told children could have anything on the menu for half the price but this was not the case when we got our bill, also we were charged for a meal we did not have.
The New Orleans Restaurant on the way to Playa Blanca is very good but the service is sometimes a bit slow. Lannis snack bar is the best value for money, very quick service and big portions, don't confuse this with Lannis Bar and Grill. The French patisserie next to the Marina does fab cakes and quiche's to take away.
It is a great resort if you have very young children as you can let them walk along the walkway to playa Blanca in the evening with out worrying about traffic.

A lovely hotel set in a very relaxing resort. It was our first time in Lanzarote - Playa Blanca and I would recommend it to anyone looking for a quiet and relaxing holiday.
We stayed on a bed and breakfast basis, and were more than happy with the choice of food they offered.
Our room was excellent and cleaned every day. We had a lovely view of the Marina which was a bonus.
There's lots of yummy restaurants around the Marina, which is just as well, as other holiday makers who had booked half board, were not impressed with the hotels evening meals as they were not very hot!

The Rubimar has lovely rooms, staff and location.
There is nothing for children only the pool and a small play room unsupervised.
Food at the Rubimar is not to every ones taste and quiet a lot of our party found they had to eat out. Even though we all booked half board basis. It was a case of eat what Rubimar had or eat out. Not a lot of choice.
The food was warm never hot and they only had one chef serving/cooking one thing at a time. Breakfast was OK and enjoyed what they had to offer.
The Rubimar is ideal for a bed and breakfast holiday.
No way is this a 4 star aparthotel. The food and lack of children's/adults entertainment let it down.
We stayed over the New Year - the weather was fantastic and had a lovely holiday.