Butlins Shoreline Hotel, West Sussex, England
Hotel Information
Hotel Description:
This contemporary hotel is set in landscaped gardens and features 160 rooms over 4 floors, a lounge bar, restaurant and sun terraces. You can now enjoy all the fun of Butlins and relax in style. Your stay at Shoreline includes full access to the fun and excitement of the Butlins Bognor Regis Resort.Nearby Hotels Viewed by Other Travellers
Butlins Shoreline Hotel Reviews
" Visited in Apr 2008 to the Shoreline... "
Submitted By: Mrs V GoodinThe hotel rooms are really well equipped, clean and child friendly. My kids really enjoyed the bunk bed area that was equipped with their own tv & dvd player.
The entetainment was of an excellent standard although hard to get a seat at an evening time. We found the staff to be friendly & attentive. We hope to return very soon.
- Date of Holiday:Apr 2008
- Board Basis:Room Only
- Tour Operator:Booked Independently
" We are a young family with a 2... "
Submitted By: Mr S UdeThe staff seemed a bit uninterested and stressed.They completely got a simple ordrer for a glass of white and a pint of calsberg wrong,the baimaid served red wine and a shandy .(no real apology given)
THe setting at shoreline restraunts not really ideal for a young child that cant sit still.The rest of the resort was brilliant and we thorougly enjoyed it ,its very good value for money.
I will recomend not to eat in the Hotel as the other places were excellent and more children friendly for anybody with kids.
- Date of Holiday:Oct 2008
- Board Basis:Full Board
- Tour Operator:Butlins
" It was discusting. All the staff were... "
Submitted By: Miss E.J Cornwell- Date of Holiday:Jul 2008
- Board Basis:All Inclusive
- Tour Operator:Thomas Cook
" Fantastic rooms well equipped clean... "
Submitted By: Mr L SavThe site had some renovations taking place but did not spoil the holiday itself. The skyline was well decorated for Xmas and New Year, kept very clean during the holiday even after New Year’s Eve party, would recommend to people and families of all ages.
- Date of Holiday:Dec 2007
- Board Basis:Room Only
- Tour Operator:Butlins
" After being slightly nervous of going... "
Submitted By: Mrs LM MilneWe stayed in the Shoreline hotel in the Columbus quarters with a sea view and were there for the Halloween/ firework weekend. As soon as we arrived we were really pleased with the hotel, the rooms were clean and well designed, fantastic for the kids as well as the adults.
There is so much to do that you have to decide which activities you would like to fit in as it is impossible to do them all, the kids were never bored, they loved the pool, the fair rides, archery, football etc. We went to see Cinderella which was great and a band in the evening which again was really good.
There are plenty of places to eat, although you do come home craving vegetables!
The firework display was fantastic - well above our expectations, truly the best display I have seen, very impressive!
All in all a great long weekend which my family and friends will definitely be booking again for 2008 - well done Butlins!
- Date of Holiday:Nov 2007
- Board Basis:Room Only
- Tour Operator:Booked Independently
" We've just returned from the... "
Submitted By: claresWe had never been to Butlins before and had no clue what to expect but the hotel was lovely. It was clean and well maintained and the breakfasts were great and really set you up for the day.
You got a choice of a traditional English breakfast or more continental pastries, cereals, yoghurts, toast, porridge, and various drinks. The kids are busy all day and although I took a bag of toys for them they never even opened it...I can't say the same when we've been away in this country before. We even took them to the cinema for the first time, lovely being able to take two toddlers in to see a film with no worries about if we would be allowed in, (They do ask that if your child starts screaming that you take them out and return when they're calmer). Our kids loved the free trampolines and carousel.
I have rated this a 9 because as with all holidays there were things that in our opinion spoilt it slightly.
A bottle of water on site is £1.39 in Tesco its 36p. If you need to get supplies take the 10 minute walk into Bognor and visit Morrison’s (if memory serves me correctly). The onsite shop is convenient but very overpriced.
To get to see the evening entertainment and get a seat near the front (ideal if you have toddlers that like to dance) you have to start lining up at the doors a good 45 mins before they open and when they do open it's every man for himself. We sent my Husband dashing up the stairs to grab a table while I had to wait for the lift which is VERY SLOW and can only fit one buggy and one adult in at a time.
We went on the week that Butlins was hit by a violent stomach bug (see Sun headline Hi de hurl on 21/09/07) but despite people being sick all round the place we had no official news from staff. All of our party was sick on our return.
Also be aware that as lovely as the Hotel is your room only has a fridge...take away food sounds great but after the third day of eating it sitting on your bed the novelty wears off. We found there was little healthy food options and the hotel restaurant was quite pricey. By the end of the holiday you will be sick of burgers and pizza and craving some veg. We did see a Beefeater (or something like it) on the sea front toward Bognor town centre but didn't get the chance to try it.
We also got the impression when booking that the characters (Bob the Builder and Billy Bear etc) wandered the camp talking to the kids when instead they dash through the camp from one job to another and if you try to stop them they normally say 'no, sorry we've got to go'. You can of course have breakfast with them for nearly 30 quid per child.
We were also aware that the atmosphere changed towards the weekend as you seemed to have different people staying. Instead of the family atmosphere that had been there all week there were a lot more roaming teenagers towards the end of the week. We didn't see any trouble though.
And my last pet peeve was that nearly all the staff bar the Redcoats seem to be European which kind of gives the impression of cheap labour which tarnishes the Butlins name a little. Also some of them don't speak brilliant English.
These are minor moans though, please don't be put off...the good does outweigh any bad in our opinion. I just think it's nice to be forewarned. These really are little niggles. We've already booked for next year so can't be all bad and I can honestly say we're normally super picky but we all came back thoroughly exhausted and we've really enjoyed ourselves. This holiday is great if you have small children but we found the food issue a big problem so will be going self catering next time.
Go and enjoy.
- Date of Holiday:Sep 2007
- Board Basis:Bed & Breakfast
- Tour Operator:Butlins
" I usually go to Butlins on my own,... "
Submitted By: squiggletteThe hotel itself was really nice, and the staff where friendly too. I found my room and then struggled with the key card that I had been given at reception. The way they said to use it didn’t work. When I finally managed to open the door and entered the room I was gobsmacked. It was actually quite nice, spacious, well cleaned, and tidy.
King size bed, I was in heaven. The TV was a bit small but I suppose they don’t want you to sit in the hotel room watching TV. The bathroom was nice with complimentary toiletries, there was a small children’s room with bunk beds too.
I left the hotel room to go and have a look around the park, and boy was I shocked, the chalets where something you would expect to see in Hi De Hi and didn’t look to clean, clearly they needed knocking down and started again.
I only booked the room and soon wished that I had booked dinner and breakfast too. There was nowhere I could get a decent brekkie from and by time lunch came I'd given up hope.
All I could find was Burger King and a fish and chip shop. Bearing in mind butlins is aimed at families with children it doesn’t exactly have anywhere to get a healthy meal from.
Day times are really quite boring when it comes to adults, the only things going on is children’s shows, ideal if you take your kids but I wouldn’t recommend going on your own.
By day 2 I was depressed and really wanted to go home.
- Date of Holiday:Apr 2007
- Board Basis:Room Only
- Tour Operator:Booked Independently
" I wanted a weekend away by myself... "
Submitted By: squiggletteThe Shoreline Hotel was absolutely gorgeous and the staff where really helpful,
the room I stayed in (Columbus) was the best I've seen in ages, a nice king size bed, LCD TV, leather chairs, tea and coffee which is refilled every day, a mini fridge, and the view was quite good too.
The only complaint I had was the fact the air conditioning kept switching itself on.
There's also loads to do for the children, and plenty to do in the evening
Even on the day I checked out the staff where still polite and even phoned a taxis for me.
I would definitely be recommending them to friends and family.
- Date of Holiday:Apr 2007
- Board Basis:Room Only
- Tour Operator:Booked Independently
" This resort was not only very... "
Submitted By: Mr PT LovellBecause it was remote from the town things of local interest were far and few.
Regrettably this resort made me think of the HI-Di-Hi programme and the surroundings were even less modern.
- Date of Holiday:Jun 2006
- Board Basis:Full Board
- Tour Operator:Booked Independently
" Having been going to Butlins for the... "
Submitted By: Mr B MartinI am something of a Butlins fan and a proud member of their Premier Club. I love the history of Butlins and its camps and wasn't disappointed when I actually arrived at Bognor.
It still retains many of the buildings that where built in the 1950's - and that probably includes the chalets! This is probably the smallest Butlins that is remaining and I was shocked that I could walk the entire camp within 20 minutes.
We stayed in the Shoreline Hotel and believe me - this is absolutely fantastic. The staff at the hotel and on resort are the friendliest I have ever met at any of the Butlins sites and they really go out of their way to make your stay enjoyable.
I would have been really disappointed if we had opted for the "chalet" "apartment" accommodation at Bognor - the smell from these chalet lines immediately took me back to when I was an 8 year old on holiday at Butlins Pwllheli.
The funfair has seen better days and has probably only had one new ride in the past 20 years. I appreciate that it is winter, but with it being the school holidays, surely all of the rides could have been available.
With the amount of gaming machines available, you would have thought that Bognor had won the "Super Casino" licence and not Manchester!!!
The entertainment was quite poor too - had we wanted to see "Chico" we would have had to queue for hours - luckily our son wanted to watch "Keith Harris and Orville" and I think we made the better decision - he was fantastic and should be back on TV.
As I have said at the start - I am a Butlins fan, but if you are about to experience Butlins for the first time, then I recommend Skegness.
Skegness has new apartments, is a bigger site, has a bigger pool and seems to me as what Butlins should be all about.
If you are off to Bognor, I do hope that you have chosen the Shoreline Hotel!
- Date of Holiday:Feb 2007
- Board Basis:Bed & Breakfast
- Tour Operator:Butlins
" Agree with most of the other comments... "
Submitted By: Mrs L WattsHowever outside of the hotel it was awful. Huge queues for the swimming pool went outside of the building and around the corner.
Inside the standard of cleanliness was appalling with all sorts of odd looking stains on the floor and cubicle walls - really unpleasant.
The choice of food was terrible (burgers, chips etc.,) and an overall feeling of the whole place had seen much better days. Would definitely never go again.
- Date of Holiday:Apr 2006
- Board Basis:Bed & Breakfast
- Tour Operator:Booked Independently
" Last time I went to Butlins I was a... "
Submitted By: DebonthewebI can't fault the Shoreline Hotel, lovely, well equipped rooms, great value B&B, just once you set foot outside the clean lines of the hotel you hit acres of slot machines, vending machines and general tackiness of the camp. Huge queues for the pool and for any of the children's activities, which were often rushed. Chips with everything and steep food and drink prices. You end up paying non-stop for the things that are not included in the price!
The fun fair was tired and two of the 'free' rides were broken and not working. We escaped the camp for a whole day which made the 4-day break just about bearable. Been there, didn't buy the t-shirt and won't be returning anytime soon!
- Date of Holiday:Apr 2006
- Board Basis:Bed & Breakfast
- Tour Operator:Booked Independently
" Visited the Hotel for a 4 night break... "
Submitted By: Mr G PenningtonOn arrival at the resort (in very hot weather) we were very much impressed by the appearance of the Hotel (in the shape of a Cruise liner) and looked forward to booking into our 2 "Hooks Cabins" rooms.
Once we had checked into Reception we proceeded to our 2 rooms and found that they were very modern, everything you would want for family rooms - Kids bunk beds in a separate area of the room with a 14" TV & DVD to keep them occupied & Twin or a king size bed to choose for when booking your accommodation.
A floor to ceiling height window that had a reasonable view with 2 comfy chairs in a laminate floored area having the option of watching another TV & DVD player at your disposal.
Also we must point out that the room was fully air conditioned (when it worked) but during our stay it unfortunately didn't work on a number of occasions.
The only thing we could fault with this hotel was the service in the Restaurant in the evening. Having 4 young boys (who are very hungry at the best of times), you can't afford to be waiting about for a long periods of time! Having booked a Bed & Breakfast option we thought we should try the Restaurant on out 1st night.
You had to either pre book a table at set times or wait later in the evening. We didn't book a table on our first evening as the young girl on the desk earlier in the day said that it was a bit quieter 7pm onwards - so we arrived about 7.15pm to be told that their was about a half an hours wait. By 7.55pm we had still not been shown to our table and by this time our children were getting more restless.
Having asked the question about our table we were then asked to be seated about 2 mins later. Then we must have waited a further 15 - 20 mins for a waiter / waitress to attend to us but had made our minds up just to give it up as a bad job. I didn't even waste my time bringing it to the attention of the staff / manager as we had wasted precious time in trying to feed ourselves.
We then made our way into the Skyline Pavilion and were given the option of Burger King or Finnigans and ended up having Fish & chips in Finnigans!
Anyway (if you are still reading this) I will let you know that we made a complaint to the Restaurant manager about our evening but were only given an apology!
After all that we must say that we tried the restaurant on the Wednesday evening (having finally being served) but ended up waiting a bit too long for our food but must say that it was delicious when it arrived.
Overall you can't beat Butlins for Family Entertainment - it has everything for the Kids and we must say that we will go back to the Hotel in future years but would have 2 of the top rooms (the Nelson Staterooms) that are situated at the front of the Hotel with the superb Balconies that overlook the beautiful sea view.
- Date of Holiday:Jul 2006
- Board Basis:Bed & Breakfast
- Tour Operator:Booked Independently
" I have previously stayed in the... "
Submitted By: Ms Y P RobertsOur room in the hotel was one of the Columbus Quarters, I have to say that I am extra, extra FUSSY, but our room was superb with fridge, iron and board, sea view and best of all a DVD player in both rooms. Fantastic. The breakfast was really good value for money and the staff were really helpful and polite, what more do you want.
Will definately be going back without a shadow of a doubt.
- Date of Holiday:May 2006
- Board Basis:Bed & Breakfast
- Tour Operator:Booked Independently



The food was appalling.Shoreline Hotel offers processed crap food at restaurant prices.A chilli con carne was kidney beans and tinned sauce,no meat.Apalling. When we complained staff weren't concerned.Seemed that was the norm!
Fish & Chips at Finnegans stayed with you for hours!!!!
The site is overpopulated and can only get worse with the building of a new hotel.If you want to go to Splash World get in the queue early and expect queues to get on a ride.
The Redcoats venue needs to be refurbished,it smelt appalling.
On a positive note the room in the Shoreline was pleasant and comfortable.
The hotel is showing signs of wear and tear.Carpets stained,walls marked and dirty windows restrict views of the sea.
Butlins please get a grip.Arcade machines,volumes of processed food,mall entertainment and views of a car park do not add up too a good holiday.
If you need to experience Butlins go to you nearest shopping mall,purchase a pack of sandwiches,find a bench and watch the locals smoking themselves to death in the cold winter air. When you've had enough go home satisfied that you haven't wasted hard earned cash here.